Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving credibility, customer preference and real-world results, you’re wasting time and money. Here’s how to cut through the noise and build a brand that actually works.
Why Most Branding Advice Is Wrong — and What Actually Works
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